Why do we plant new churches and undertake revitalization projects? The evidence clearly demonstrates that starting strong new churches is the most effective evangelistic strategy in the world. People who don't currently attend church are more willing to try a new church than to visit an established church. A higher percentage of believers who attend new churches invite unsaved friends to church than do believers from established churches. Furthermore, the number of churches in America is not keeping up with population growth. That means there aren't enough entry points for the unsaved to find or be found by a community of believers.